Sector websites: dental practices
Dental website design, planned around treatments, clinicians and appointments.
Patients check treatments, clinicians, availability and how to book. That information changes, and it appears on many pages at once. We plan and build practice websites so it is clear to patients and stays accurate as the practice changes.
Discuss your practice websiteThe problem
Information that has to stay accurate.
A practice website repeats the same facts in many places: opening hours, contact details, what care the practice offers, fees where it publishes them and which clinicians provide each treatment. When one of those changes, every page that mentions it needs to change too.
We build these details as shared components, stored once and shown wherever they are needed, so a single update reaches every page. Whether the practice offers NHS, private, mixed or plan-based care, the website describes it in the practice's own terms and consistently throughout.
Treatments
Treatment templates.
Each treatment page is built from one template, which keeps pages consistent and makes new treatments straightforward to add. A treatment template can include:
- what the treatment involves and who it may suit
- how assessment and consultation work
- which clinicians provide it
- fees, where the practice chooses to publish them
- related treatments and the route to book or enquire
Content comes from the practice's clinicians and is approved by the practice before publication. Page names and headings are written so they do not imply a specialist status a clinician does not hold.
Which treatments need their own page is a search question, covered by our search work for dental practices.
Team
Clinician profiles.
A profile template gives every clinician the same structure: role, qualifications, areas of interest and, where the practice chooses to show it, GDC registration. Profiles link to the treatments each clinician provides, and treatment pages link back.
Because profiles and treatment pages draw on the same information, a change to the team is made once. Profile titles follow the same care as treatment pages, with no wording that suggests a specialist status the clinician does not hold.
Appointments
Appointment and enquiry routes.
Phone and forms
A tap-to-call number and a short enquiry form give every patient a route, including those who prefer not to book online.
Online booking
If the practice already uses an online booking system, the website can link to it. Where the platform supports embedding and the project requires it, booking can be integrated into the site. We check what the practice's system allows before agreeing the scope, rather than assuming it will work.
Urgent appointments
If the practice offers urgent or same-day appointments, the website explains how and when to request one. If it does not, that is stated plainly.
Published guidance
Published guidance and your templates.
Items listed in the GDC's guidance on advertising, such as where the service is provided, contact details, a link to the GDC, the complaints procedure and the date the website was last updated, are built into the site-wide templates. They then appear consistently instead of being added page by page.
Advertising rules also apply to a practice's own website. If a practice wants a before-and-after gallery, it is built to show the practice's own images; the ASA's advice for dental marketing includes that such photographs must be genuine and representative.
The practice remains responsible for what its website says and for its regulatory obligations. Solworx does not provide regulatory advice, and content should be checked by the practice against current guidance.
Several sites
Practices with more than one site.
Where a practice operates from more than one location, each site gets a page from a shared location template: address, opening hours, the team working there, the treatments offered at that site, access and parking. Shared components keep group-wide details consistent while each page explains what is specific to its site.
A single-site practice does not need this structure. Local SEO covers Google Business Profiles and local visibility for each location.
The build
How a practice website is built and handed over.
The process follows our wider Web Development approach.
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Plan content and templates
Agree the treatments, team, sites and practice information the website needs, and how each will be structured.
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Build and review with the practice
Build templates and shared components, then review content with the practice before publication.
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Check journeys and accessibility
Test appointment and enquiry routes, keyboard access, contrast, mobile layouts and loading speed.
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Launch and hand over
Redirect any old addresses, confirm tracking and agree who is responsible for updates after launch.
Measurement
Tracking requests from each booking route.
Calls, form submissions and clicks through to online booking can be recorded by treatment page and, for groups, by site. Third-party booking tools do not always report completed bookings back to the website, so we agree before launch what can be measured reliably.
Technical foundations such as crawlable pages, accurate metadata and canonical URLs are part of the build. We do not promise patient numbers.
Connected services
Services that support the build.
Sector website work is part of our Digital Growth practice, alongside the services below.
Before you start
Questions before a build.
Can you make sure our website meets GDC requirements?
No. We build published guidance into the templates, such as the practice information the GDC lists, but responsibility for regulatory compliance stays with the practice, and we do not provide compliance advice.
Can you connect our online booking system?
It depends on the system. We can link to an existing booking page and, where the platform supports embedding and the project needs it, integrate booking into the website. We check this before agreeing the scope.
Who writes the treatment content?
The practice's clinicians provide and approve it. We structure and edit it so it fits the templates and reads clearly.
Can you rebuild our website without losing existing pages?
Yes. We review the current treatment and practice pages, carry over what is useful and redirect old addresses.
Can the website show NHS and private information clearly?
Yes. The practice decides what it offers and how it is described; the website presents it consistently wherever it appears.
How are updates handled after launch?
Ongoing updates and support are agreed as part of the project. If your team needs to edit content directly, that is scoped for your project rather than assumed.
Do you run dental marketing or advertising?
No. Solworx provides web development, SEO and Local SEO. We do not run paid advertising, social media or recall campaigns.
Next step
Plan a practice website that stays accurate.
Tell us about your practice, its sites and treatments, and how patients book today. We will discuss what the website needs.