Sector websites: electrical
Web design for electricians, with a clear route for every kind of job.
A fault, an inspection, a charger installation and a commercial contract each arrive differently. We plan and build electricians' websites so every job the business takes on has a page and an enquiry route that suits it.
Plan your electrical websiteEnquiry routes
Different jobs need different enquiry routes.
A single contact form treats every enquiry the same. In practice, each type of job needs different information and a different next step. The rows below are examples; a website includes only the work the business actually takes on.
| Job type | What the visitor needs | Enquiry route |
|---|---|---|
| Electrical fault | To know quickly whether you can help | Tap-to-call number, with availability stated honestly |
| Inspection and testing | To arrange a visit, sometimes for several properties | Booking-request form |
| EV charger installation | To check suitability before committing | Quote form asking about the property and parking |
| Rewire | To understand the disruption and arrange a survey | Survey request |
| Commercial work | Evidence of capability and a named contact | Separate route for contract enquiries |
Routing enquiries this way also makes measurement clearer, because each route can be tracked separately. Coverage appears on each job page; Local SEO covers business profiles and local visibility.
Audiences
Separate routes for householders and commercial clients.
Householders
Homeowners, tenants and landlords want reassurance and a clear next step: what the job involves, whether you cover their area and how to get in touch. Pricing guidance appears only where the business chooses to publish it.
Commercial clients
Facilities managers, contractors and businesses look for capability: the installations you handle, the sectors you work in and a direct route to discuss a contract. Documents such as insurance or accreditation certificates can be offered on request rather than published.
Where a business works for only one of these audiences, the website is built for that audience alone.
Inspection and testing
Booking forms for inspection and testing.
Where a business carries out inspection and testing, customers often include landlords and letting agents arranging visits for one or several properties, sometimes to a deadline. A booking-request form can collect the property type, the number of properties, access arrangements and preferred dates, so the first reply can be specific.
The page describes the service the business provides rather than giving advice about anyone's legal obligations. Live calendar booking depends on the scheduling tools a business uses and is scoped separately.
EV chargers
EV charger pages that stay accurate.
Where a business installs EV chargers, customers ask practical questions: which chargers you fit, whether their property is suitable and what happens on the day. The page answers them from information the business provides.
Products, prices and any funding details change. Time-sensitive information is kept in one clearly marked place on the page, with the date it was last reviewed, so out-of-date details are easy to spot and replace. Manufacturer or installer approvals appear only where the business holds them.
Registrations
Registrations and accreditations, shown accurately.
Customers look for evidence that an electrician is registered and qualified. Genuine registrations and accreditations can be presented consistently through one site-wide component, with a link to the scheme's own public register where one exists, so customers can check for themselves.
The website shows only what the business holds, using details the business provides. Solworx does not verify registrations. When a membership changes, the component is updated in one place rather than on every page.
Templates
Why not use a template?
Template and website-builder products can suit a simple site with a phone number and a short list of services. They are quick to set up and inexpensive.
A planned build makes more sense when the website needs to do more: separate routes for different jobs, booking-request forms, a move from an existing site without losing its pages, or measurement you can rely on. If a template would meet your needs, we will say so.
The build
From plan to launch.
The process follows our wider Web Development approach, organised around the jobs you do.
-
Map jobs and routes
List the work the business takes on, who asks for it and what each enquiry needs to include.
-
Build templates and forms
Build the page templates, call actions and the forms each route needs.
-
Test on phones
Check layouts, calls, forms and tracking on real devices before launch.
-
Launch and redirect
Carry over useful content from any existing website and redirect old addresses.
Measurement
Measuring each enquiry route.
Because each route is separate, analytics can show which pages and routes produce calls, quote requests and booking requests. A tap on a phone number is recorded as an intention to call, not a connected call, so we agree before launch what can be measured reliably.
Crawlable pages, accurate metadata and quick loading on phones are part of the build. Research into how customers search for each job belongs to our SEO service for electrical businesses. We do not promise enquiry numbers or rankings.
Connected services
Services that support the build.
Sector website work is part of our Digital Growth practice, alongside the services below.
Before you start
Questions before a build.
Can one website handle domestic and commercial work?
Yes, with separate routes so each audience finds what it needs. If the business does only one kind of work, the website is built for that audience.
Can customers book inspections online?
A booking-request form is straightforward to include. Live calendar booking depends on the scheduling system you use and is scoped separately.
Do you build electricians' websites from templates?
No. We plan and build each website around the business's own jobs and enquiry routes. If an off-the-shelf template would meet your needs, we will tell you.
Can you move our existing website?
Yes. We review the existing pages and addresses, carry over what is useful and set up redirects.
Who provides registration and accreditation details?
You do. The website shows only the registrations and accreditations the business holds, using the details you provide.
How are updates handled after launch?
Ongoing updates and support are agreed as part of the project. If your team needs to edit content directly, that is scoped for your project rather than assumed.
Do you guarantee enquiries?
No. We build clear routes and measure what they produce, but we do not promise enquiry numbers.
Next step
Give every job you do a clear way in.
Tell us which jobs you take on, who your customers are and how enquiries reach you today. We will discuss what the website needs.